Static Ads: Single image ad, one destination URL

• Copy
  • Description: 280 characters max
    • Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.
• Image
  • Recommended Aspect Ratio: 16:9 (1920x1080 pixels)

Detailed specs

Video Ads: User-initiated video ads, one destination URL

• Copy
  • Description: 280 characters max
    • Each link used reduces character county by 23 characters, electing 257 characters for Twitter copy.
• Video
  • Format: MP4 or MOV
  • Video Bitrate:
    • 6,000 - 10,000k (recommended 6,000k) for 1080p
    • 5,000k - 8,000k (recommended 5,000k) for 720p
  • Frame Rate: 29.97FPS or 30FPS
  • Audio Codec: AAC LC (low complexity)
  • Encoding: H.264, baseline, main or high profile with a 4:2:0 color space
  • Recommended Size: 1200x1200
  • Recommended Aspect Ratio: 1:1 (square)
  • Length: 0:15 max recommended
  • File Size: Up to 1GB
• Thumbnail image
  • Format: PNG or JPEG
  • Aspect Ratio: recommend matching sizing of the video
  • File Size: Up to 5MB

Detailed specs