Video Ads: User-initiated video ads, one destination URL

• Copy
  • Brand Name: 20 characters max
  • Text: 100 characters max
    • Emojis, "{ }" and "#" cannot appear in the description.
    • Punctuations and spaces will also occupy characters.
  • Call to Action: Choose one from the following → "Download Now,” "Learn More,” "Shop Now,” "Sign Up,” "Contact Us,” "Apply Now," or "Book Now"
• Video
  • Format: MP4, MOV, MPEG
    • The video creative must have background music or sound
  • Recommended Aspect Ratio: 9:16
  • Length: 0:09-0:15 recommended
  • Resolution: Greater than or equal to 720 x 1280 pixels (9:16 vertical)
  • Bitrate: Greater than or equal to 516kbps
  • File Size: Less than or equal to 500MB
• Profile Image
  • Aspect ratio: 1:1
  • File Format: JPG or PNG
  • File Size: <50 KB

Detailed specs, Creative Tips & Safe Zones