Static Ads: Single image ad, one destination URL

• Copy
  • Text: 40 characters max
  • Description: 500 characters max
    • Does not appear when viewing the Pin in the home feed or search feed.
    • Descriptions are used by Pinterest algorithm to determine relevance for delivery.
• Image
  • Format: PNG or JPG
  • Recommended Aspect Ratio: 2:3 (1000x1500 pixels)
  • File Size: Up to 20MB

Detailed specs

Video Ads: User-initiated video ads, one destination URL

• Copy
  • Title: 40 characters max
  • Description: 500 characters max
    • Does not appear when viewing the Pin in the home feed or search feed.
    • Descriptions are used by Pinterest algorithm to determine relevance for delivery.
• Video
  • Format: MP4, MOV or M4V
  • Encoding: H.264 or H.265
  • Recommended Aspect Ratio: 1:1 (square) or 9:16 (vertical)
  • Length: 0:04-0:15
  • File Size: Up to 2GB
• Thumbnail image
  • Should match aspect ratio of video

Detailed specs