Single Image Ads: User-initiated video ads, one destination URL

• Copy
  • Headline: 70 characters
  • Description: 100 characters
    • The latest version of LinkedIn’s mobile and desktop rarely shows description text
• Image
  • Format: JPG, GIF or PNG
  • Recommended Aspect Ratio: 1:1
  • Recommended image size: 1080x1080 pixels
    • Images less than 400 pixels wide will display as a thumbnail image
  • File Size: 5MB or smaller

Video Ads: User-initiated video ads, one destination URL

• Copy
  • Headline: 70 characters
  • Description: 100 characters
    • The latest version of LinkedIn’s mobile and desktop rarely shows description text
• Video
  • Format: MP4
  • Audio: AAC or MPEG4, less than 64KHz
  • Recommended Aspect Ratio: 1:1 / 16:9 / 9:16, no pillar boxing or letter boxing
  • Length: 0:30 max recommended
  • Minimum resolution: 640 x 360 pixels (16:9 landscape) / 600 x 600 pixels (square) / 360 x 420 pixels (9:16 vertical)
  • File Size: Between 75KB and 200MB
  • Frames: 30fps max
• Thumbnail image
  • Should match aspect ratio of video
  • File Format: JPG or PNG
  • File Size: 2MB max

Detailed specs & examples