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• Copy
  • Headline 1: <30 characters
  • Headline 2: <30 characters
  • Description 1: <90 characters
  • Description 2: <90 characters (shows variably, include mandatory messaging in Descr. 1)

Detailed specs & examples

Display Network

• Sizes: 300x250 mandatory; other sizes ideal are 300x600, 970x250, 728x90, 320x100, 320x50
• File size: 150 KB or smaller Format: JPG, PNG, GIF, HTML5
• Animation: length must be 30 seconds or shorter; can be looped, but the animations must stop after 30 seconds, animated GIF ads must be slower than 5 FPS

Detailed specs & examples

Demand Gen

• Copy
  • Business Name <25 characters
  • Headline: <40 characters
  • Description: <90 characters
• Image requirements
  • 1080x1080 and 1200x628 static; brand overlay suggested, no CTA
  • Logo: 1:1, 1200 x 1200 ideal, Max file size: 5120 KB
• CTA is appended via ad tool - Shop Now, Learn More, or Visit Site

Performance Max (PMax)

• Copy
  • Business Name <25 characters
  • Headline #1: <30 characters
  • Headline #2: <30 characters
  • Headline #3: <30 characters
  • Long Headline: <90 characters
  • Short Description: <60 characters
  • Long Description: <90 characters
• Image requirements
  • 1080x1080 and 1200x628 static; brand overlay suggested, no CTA
    • Additional 960x1200 image is optimal but not required
  • Logo: 1:1, 1200 x 1200 ideal, Max file size: 5120 KB
    • Additional 1200x300 logo is optimal but not required
• CTA is appended via ad tool - Learn More or Shop Now