Newsfeed Ads: Single frame ad, one destination URL

• Copy
  • Text: 90 characters (for visibility on mobile)
  • Headline: 25 characters
  • Optional Subtitle: 30 characters
• Image requirements:
  • Facebook/Instagram: 1080x1080 pixels, .jpg or .png; max. 30MB file size

Detailed specs & examples

Slideshow Ads: Video created from static images, one destination URL

• Copy
  • Text: 90 characters (for visibility on mobile)
• Image requirements
  • 3-10 same-size images
  • 1280 x 720 pixels or an image ratio of 16:9, 1:1 or 2:3, .jpg or .png, max. 30MB file size
  • Please specify image order or name images accordingly
• Thumbnail image
  • Should match aspect ratio of video

Detailed specs & examples

Carousel Ads: Up to 5 frames scroll user-initiated, each can use own destination URL

• Copy
  • Text: 90 characters (for visibility on mobile)
  • Headline: 40 characters (per image)
  • Subtitle: 20 characters (per image)
• Image requirements
  • 1080x1080 pixels, .jpg or .png, max. 30MB file size
  • 5 frames max - up to 4 images, final frame to be used for CTA/logo
  • Please specify image order or name images accordingly

Detailed specs & examples

Video Ads: User-initiated video ads, one destination URL

• Copy
  • Text: 90 characters (for visibility on mobile)
  • Headline: 25 characters
• Video
  • H.264 video compression, high profile preferred, square pixels, fixed frame rate, progressive scan
  • Format: .mp4 container ideally with leading moov atom, no edit lists
  • Audio: Stereo AAC audio compression, 128kbps + preferred
  • Recommended Aspect Ratio: 1:1 / 1.33:1 / 4:3 / SDTV, 1.375:1 / film, 1.77:1 / 16:9 / HDTV, 1.85:1 / Film, 2:39:1 or 2:40:1 / Widescreen / 9:16, no pillar boxing or letter boxing
    • For 9:16 placements, consider leaving roughly 14% (250 pixels) of the top and bottom of the video free from text and logos to avoid covering these key elements with the call-to-action.
  • Length: 0:30 max recommended
  • Minimum resolution: 600 x 315 pixels (1.9:1 landscape) / 600 x 600 pixels (square)
  • File Size: Up to 4GB max
  • Frames: 30fps max
• Thumbnail image
  • Should match aspect ratio of video

Detailed specs & examples